Salesforce Life Sciences Cloud is the system of record for HCP engagement, call plans, and sample tracking — but the moment analytics or ML teams need that data alongside claims, market, or clinical data, you’re building an integration. The failure mode is building one that becomes its own system of record, drifting from Salesforce as objects and permission sets change.
This post is a placeholder for a deeper walkthrough of the sync patterns (CDC vs. bulk API vs. platform events), entity resolution against master HCP data, and where to draw the line between “integration” and “second CRM.”